ResVita Bio is developing skin disease treatments through topical genetically engineered bacteria that deliver continuous protein therapy, hardwiring each protein to the needs of the disease they seek to treat – particularly Netherton Syndrome and eczema. Both are skin disorders characterized by chronic skin inflammation – but Netherton Syndrome in particular is fatal for 20% of children. “A lot of first time founders start their company from what they were working on from their PhD or postdoc, so there is this sunk-cost fallacy of, ‘I’ve worked on this, so it has to be ‘worth’ something commercially,’” Amin says. “To me it didn’t have to be ‘worth’ anything. … It was the years of experience that had the value, not the idea. For a startup, I was trying to find an idea worth all my years of experience.”